Airbnb is a great place to be found. It is a poor place to live. Hotelia is not here to replace Airbnb. It is here to make sure every guest you earn on Airbnb has a reason to come back direct.
A direct booking platform is not the same product as a marketplace. Most properties should run both. The question is which one owns the relationship.
The dimensions a boutique owner-operator notices in week one, and again in month twelve.
Airbnb is excellent at discovery and at first-time bookings. It is also designed so the guest never has a reason to talk to you outside the platform. Hotelia is designed to make sure the second stay never goes through Airbnb again.
Owns the guest profile, the messaging, the reviews, and the email address. Every repeat booking re-pays the commission.
Captures the guest email at booking. Sends a branded confirmation. Saves their preferences. Gives them a one click way to book direct next time.
A booking at $200 costs you about $30 to $40 on Airbnb. A booking at $200 on Hotelia costs you nothing. Multiply that by every returning guest and the difference funds the rest of the business.
15 to 20 percent host service fee on every booking, every time, including repeats. Plus payment processing fees.
Zero percent commission on direct bookings, forever. Most independents recoup their entire monthly Hotelia bill on the first direct reservation.
The honest playbook for an independent boutique. Use Airbnb for discovery. Use Hotelia for everything that happens after.
Let new guests find you on Airbnb. Accept the commission as a discovery cost. Reply to enquiries through the Airbnb inbox.
Greet every guest with a branded welcome. Capture preferences. Offer a returning-guest direct rate. Send a personal note before the next season. Stop paying for guests you already know.
Airbnb sent me my first wave of guests. Hotelia is how I keep them. The math of the first repeat booking is what convinced me.
Try Hotelia free for 30 days. Capture every Airbnb guest as a direct customer for next time.
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